Store Day
London brand is bound to be days in Singapore
2011, the outdoor brand to grow up like mushrooms, a wait until a shop terminal, showing a thriving scene. It is a beautiful vision, but also tremendous pressure. Accordingly, the U.S. Director of Operations-day Singapore-lun Wang Hao has its own unique insight, he said that most of our products come first outdoor industry, especially enterprises in Fujian, the product was no difference, without character, plagiarism seriously, for a simple LOGO becomes its own product, it is because these smaller enterprises, without their own R & D capabilities, in trial and error, but also lack of competitiveness, poor sense of crisis, this is one of the major outdoor brands in Fujian characteristics of long-term This will limit their own development. Wang also told us that day has found the right slope of ethics consistent with their own brand of brand positioning, the implementation of the line of product differentiation, I believe that in the near future, the day Singapore brand in London is unique in a number of outdoor brands, fluttering in the breeze. Commenting on this year’s marketing strategy, Wang said with a sense of mystery, the day the Nike Air Max 90 brand will perform slope London “end first” strategy to increase market support policies to strengthen the image of the terminal building of the market benchmark, the formation of a strong brand to promote regional and Terminal shop regularly for a nationwide training activities. In terms of brand promotion, the day London will associate the brand positioning slope, look for the target market, sponsorship or naming the world’s top outdoor activities and associations to enhance the overall image of the day and the slope of the brand reputation of London. In addition, the day Singapore London terminal market in the country not only for major interactive activities, but also spared no expense to the brand new image and brand communication activities to enhance the brand and store-day Singapore-lun awareness.
This year, Singapore is bound to be days of London brand. Days Singapore President Mr. Xu Yuejin London, told this reporter, the day both slope London brand brand image, product development, or the terminal building, will break through the conventional mode of outdoor brands, and always occupied the high ground, and flaunt the same echelon with foreign brands high-end image. Meanwhile, the day Singapore will continue to promote London “original” culture, increase Nike Air Max branding, strengthen cooperation between the media and enhance day Lun Singapore brand awareness in the Chinese region and influence.
Press conference held today, is the day a good start slope London, but also the day Nike Air Max 24-7 slope towards a new ethics that will be the start of a high degree. We are convinced that day slope London tomorrow is good, prospects are bright, let us wait and see, look forward to a glorious day under the slope of Toronto.
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