Rufus Thomas
Sales Staff in Demand
New media jobs in sales may be available in the future after a study found that more firms are looking to increase their marketing capabilities.
Research by the Forum of Private Business revealed that small businesses are hoping to beat the recession by growing their sales and marketing departments, which could see a rise in the number of media sales jobs available.
The majority of business owners anticipate that expanding their sales team will lead to success as 56 per cent expect to increase their turnover this year and 44 per cent believe their business will grow in 2010.
Firms are expressing a bullish attitude to the recession with only 13 per cent claiming that they are concentrating on cutting costs and 80 per cent describing the current cost of borrowing as ‘affordable’.
Thomas Parry, FPB’s research manager, said: “These findings are quite encouraging and show there’s a healthy amount of fighting spirit among smaller firms.
“We appear to be seeing an upturn in confidence among SMEs and, by investing in sales and marketing strategies, small business owners are showing determination and entrepreneurial flair.”
The results of the study are the first of the FPB’s new ‘Economy Watch’ panel, which has been created to provide an accurate reflection of what small businesses are experiencing every month.
FPB’s findings have been supported by a report which suggests that the advertising industry will recover from the recession this year.
The AA/Warc Expenditure Report stated that the advertising industry will return to growth by the third quarter of 2010 with advertising spend rising by 2.8 per cent between July and September.
Warc chief executive Rufus Olins said: “There is clear evidence that the UK’s worst media recession in three decades was bottoming out by autumn 2009. Prospects for a return to growth in ad spend later this year are now good.”
Renewed growth in the advertising sector could open up some new media jobs opportunities in the industry in the latter part of 2010.
There was more good news for people looking for new media jobs as the Association of Online Publishers (AOP) found that over 50 per cent of media owners expect to recruit employees and expand their workforce in 2010.
Media owners have told the AOP that there are plenty of new media jobs available as they are finding it hard to fill vacancies in most areas.
New skills and re-skilling existing staff will be the core focus of media owners, claims the AOP.
About the Author
New media jobs
in publishing, B2B and consumer magazines, national press, broadcast, exhibitions and conferences and direct marketing are available at Carreras Lathane Associates.
Rufus Thomas does Funky Chicken
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Stax 50th: 50th Anniversary Celebration $13.08 When Concord Music purchased Fantasy Records in 2006, the bulging Stax catalog came along for the ride. Not a bad deal, especially since Stax remains one of the richest and most vital sources of ’60s and ’70s soul, blues, and R&B. The newly reactivated label’s debut release is a lavishly boxed double-disc set of 50 highlights–as opposed to hits–from the Memphis label’s voluminous vaults to celeb… |
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Body & Soul: The Legends of Soul Live $5.74 Body & Soul: The Legends of Soul Live features Gladys Knight, Freda Payne, Brook Benton, Jerry Butler, James Brown, Billy Preston, Sam Moore, Ben E. King, Rufus Thomas… |
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Rogue’s Gallery: Pirate Ballads, Sea Songs, and Chanteys $13.99 Johnny Depp and director Gore Verbinski hatched the idea for Rogue’s Gallery while filming “Pirates of the Caribbean: Dead Man’s Chest”–that idea being to cast genteel rock superstars like Bono, Lou Reed, Bryan Ferry, Andre Corr, and Sting to reinterpret gritty seafaring standards for an exhaustive 43-track double-disc set produced by Hal Wilner. Throw in a bunch of credible folk stars (Loudon Wa… |
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Demon Wind [VHS] $9.98 This is a very rare holographic cover low budget horror flick from the 80s my box is great shape the movie plays good excellent add to any collection… |
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Bless the Child [VHS] $0.49 When Maggie (Kim Basinger of L.A. Confidential and Batman) comes home to her apartment building one night, she discovers her estranged, drug-addict sister Jenna huddling in the doorway. Jenna promptly abandons her newborn baby with Maggie, who proceeds to raise the child as her own, despite evidence of autism. But as the little girl, Cody, gets older, what seemed to be autism starts to manifest it… |
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Mystery Train [VHS] $0.49 Elvis may not be alive, but his spirit continues to permeate the American cultural landscape. Jim Jarmusch pays tribute his legacy in his funky third feature, Mystery Train. The name comes from the great bluesy recording Elvis made for Sun Records in 1955, but the stories of wandering tourists and lost souls drifting through Memphis come from the mind of Jarmusch. Three different tales play out in… |
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John Adams [Blu-ray] $26.24 Based on David McCullough’s bestselling biography, the HBO miniseries John Adams is the furthest thing from a starry-eyed look at America’s founding fathers and the brutal path to independence. Adams (Paul Giamatti), second president of the United States, is portrayed as a skilled orator and principled attorney whose preference for justice over anti-English passions earns enemies. But he also gain… |
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Amazing Grace $2.99 … |
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Tristan and Isolde (Widescreen Edition) $3.00 Luscious cinematography and even more luscious stars make Tristan & Isolde a feast for the eyes. Adapted from the medieval love story, the movie begins with with young Tristan (played as a child by Thomas Sangster, Love Actually) as he sees his parents killed by the tyrannical Irish, who ruled over a fractured Britain after the Roman occupation. Taken in by Marke (Rufus Sewell, Dark City), who rul… |
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Original Toy Company Dantoy Crocodile Rocker $59.95 You’ll be hoppin’ and boppin’ when this crocodile rocks. Two (or even 3) can climb onto this rockin’ reptile for a sweet-but-gentle ride. His edges are smoothly rounded with easy-grip handles and low saddles designed for safety and stability: indoors and out. Stickers are included with the instruction booklet. Up to 150 lbs. 42′L x 15′W x 16′H. Made of plastic. Phthalate-free and PVC-free…. |
