Knee Deep
Just How Is The World Of Fashion Coping Against The Recession?
Now that were in deep in the recession with many businesses making cuts back and closing down, how has this effected the world of fashion? Where some have been using the best materials known to man at a huge cost, now have to use a cheaper material and try to achieve the same stunning effect as the costly material. Some dsigners have come out of their shells and created unique inspiring designer clothes. Before where the money was there to spend to solve a problem, they now needs an amount of creativity to solve the problem, and are creating some inspired and interesting works. They seem to be tapping into the zeitgeist of the times and have stopped showing thier collections at overtly flashy fashion shows. Designers are having private meetings with fashion editors and buyers or doing smaller functions to show off their collections -getting rid of all glamour. Desginers are either targetting the general public with smaller price tags on their wares, or the rich, who can afford to continue their big spending.
Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Shoppers have begun to think about what they buy, and are purchasing high end clothing without the high end price tag. The retail store announced a double digit growth in sales going upto xmas while sales and profit are increasing while the compnay try to reduce its debt.
Demand in America and Europe has dropped but the middle east is showng more growth and is steadily rising. So focus has switched to the middle east as some designers start focussing on the market out there to try and gain back some of the revenue they’ve lost from the Amercian and European markets.
People arent spending as much on clothing as they once did- but the important thing is that their still spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. The deisngers are using the credit crunch as a challenge to create great clothes rather than letting it stifile their creativity.
Zac Brown Band – Knee Deep (ft. Jimmy Buffett)
