Good Rockin
A Virtual Assistant On Your Rockin’ Red Hot Online Media Room
A virtual assistant asks the subsequent questions: Did you know that second only to your blog, the press room needs to be the most updated page on your own internet site? When was the last time you updated your media room? For many people, it is possibly been quite some time. We have a tendency to create media rooms and then just ignore them. Yet more and more, a great, informative media room must be constantly modified.
We’ve found through research, reading, and our very own encounters that often it is not just the media that will visits this page, that is why the idea of “media room” is a bit deceiving. It is actually a good way to inform, entertain, as well as educate people on you, your publications, your own message or product, and also the details you have been up to, and frequently it’s the first place a potential buyer will go to for more information on you and your job.
For you to compete in the virtual age, more and more authors are turning to their media rooms to draw in readers to their book. How come? Well it’s a fantastic one-stop-shop place to get all of the most up-to-date information on your books, new editions, new products as well as new speaking functions (should you plan to list them).
The previous method of doing media rooms was to have a list of your press announcements, perhaps a link or two to media and that was that. At this moment media rooms tend to be pretty much the nerve center of one’s entire website. Here is a brief explanation of exactly what should (and shouldn’t) be in your media room. Remember that aspects of a media room can vary, according to your topic, genre and focus, if you can’t include all of these, that’s ok. Preferable to just have those elements associated with your own book/product/topic than ones which don’t help make some sense in any way:
1) Downloadable photo of your book cover or covers, your picture and other associated graphics you wish to offer.
2) About You: individuals wish to know who you are, so tell them! Be sure your biography is on the media room and ready to download. It can be especially beneficial in case a media person is attempting to obtain information for an article and wants some background about you.
3) Press announcements with live links: a few issues back we wrote that live links in a press release are a fantastic way to have traffic back to your site, but guess what? It really works effectively in reverse, as well. News posted in your site gets spidered right away, so including links and also keywords may considerably enhance the presence of the media room along with your press release. In fact an additional quick tip is this: rather than placing ads, give out a pr release. No joking. Press announcements certainly are a far better option than an ad on the net. You’ll get spidered, you’ll receive ranking and on top of that, you will get traffic.
4) Latest book/product details: this can be the best place for sharing past, present, and future info on your book. You should be boastful! This your opportunity!
5) Tip sheets: everyone knows the media enjoys tip sheets, but guess what? Your readers/consumers do, as well. Complete your media room with any you have made.
6) Where you have been showcased: be very generous with this. Do not think that in case you have only been featured on the internet that you should not list that. Record almost everything! The more you can fill this room with links that make you appear like the active marketing person you’re, the more attractive you will be to your consumer and to the media.
7) Suggestions for stories: if the reporter is checking out your site trying to find story concepts, why not provide it to him? Creating a pop up box saying “Here is how (insert your name) may help you in your story” is a good approach to create tips to the media and get yourself a mention during an upcoming story or feature.
Bragging rights! If you have testimonies or reviews, put them here, as well. Though it’s always good to sprinkle testimonials/reviews all over your site, this is another great location to list them. Whether or not the guest in your media room is the media or a reader, individuals like what other people like!
9) No hunting permitted! Do not make people to look for data. Recently I was on a site searching for book rates. I had to send an e-mail to get a list of rates, and why? Because it was confidential? Doubtful. Most people don’t think to remove the extra steps. Limit the staircase. This means: remove pointless methods to the close. Place the prices, data sheets, anything you have on your media room so individuals don’t need to go for a hunting adventure for it.
10) Events: I actually took events from my website a long time ago. Why? Because I carry out so much pop up stuff that I experienced a hard time maintaining it. There is nothing worse than an outdated events page, however, if you can keep yours up, fantastic! Ensure that it stays current, the action will appear good on the media room.
A couple of final tips: don’t even contemplate cramming this data onto your site if you’re not planning to deliver this in pop-up form. Look at http://www.amarketingexpert.com/media.html for any example of this. Also, deliver your text content both in PDF file format also in text format to ensure the search engines could spider it.
Virtual Assistants reminds us to not limit yourself to the items mentioned previously, try out other media room suggestions which may not be outlined here. Book videos, for example, could be an excellent addition to your media room. The key is, start looking at your media room as a place to present yourself not merely to the media, but to the world! This can change how you see this crucial page on your own site and help change a ho-hum web page in to a rockin’ red hot media room!
The Doors-Good Rockin’
|
|
Funtime FT2518 Rock’N Popper 2.5 oz Popcorn Machine $99.99 The NEW Rock’n Popper pops the same delicious, buttery popcorn as our larger models. With it you get all the benefits of a hot oil popper in a small, compact design that will fit on your kitchen counter next to other small appliances. Its retro cherry red design goes great with any kitchen decor, and when you’re done simply slide it back on your counter under your kitchen cabinets. The 2.5 ounce s… |
|
|
(Red) – Guitar Shaped Silicone Spatula $11.95 Guitar Shaped Silicone SpatulaThe Flipper is a spatula in the shape of an electric guitar. Made of food safe silicone, the Guitar Spatula will give a rocking touch to your kitchen and makes an awesome house warming gift!If you fancy adding a little fun and style to your home, why not start with some funky kitchen accessories? Our Guitar Spatula is soft, durable and won’t scratch your non-stick pan… |
|
|
Good Rockin’ Tonight Magnet $2.99 Magnet of Elvis Presley’s “Good Rockin’ Tonight”… |
|
|
The Band $3.37 Popularly known as the “Brown Album,” this is the collection people first think of when this august outfit’s name is mentioned. The four-parts Canadian, one-part Arkansan quintet’s sophomore effort boasts more soon-to-be-staples than any other Band studio recording, what with the likes of the Joan Baez hit “The Night They Drove Old Dixie Down,” “Across the Great Divide,” and “Up on Cripple Creek” … |
|
|
Sorry for Party Rocking $11.21 2011 release from the American Electro Hip Hop duo consisting of rappers and DJs Redfoo, and SkyBlu. They are the son and grandson, respectively, of Motown record label founder Berry Gordy, making them uncle and nephew. Much of their music incorporates a theme of partying and drinking, and the group commonly refers to their music style as “party rock.”… |
|
|
High Voltage (Dlx) $5.76 In 1976, when the Eagles, Peter Frampton, and Heart ruled the rock airwaves, along came five scruffy young men (the lead guitarist was maybe all of 18 and dressed in a schoolboy’s uniform) from Australia playing some of the rowdiest, hardest, dirtiest rock of all time. Screaming “It’s a Long Way to the Top (If You Wanna Rock ‘n’ Roll),” singer Bon Scott teased like a braggart. Sensing the rock com… |
|
|
AB Roller Plus: Rock ‘n Roll Ab Workout (Tape only, machine is not included) $17.99 Venture Aerobic Productions, 1995. This 15 minute power program for ABDOMINALS hits the spot. For your best body ever, you need more than just hype. You need the BEST hardware and the right software. That’s why fitness pro, Brenda Dykgraal offers some POWER programming to go along with the AB roller Plus. This program includes: 5 minute Beginner Ab workout; 6 minute ADVANCED Ab workout and TWO min… |
|
|
Mother Goose Rock N Rhyme [VHS] $12.99 Mother Goose is missing from Rhymeland and it’s up to Little Bo Peep and Mother Goose’s son, Gordon, to find her. What is Rhymeland? It’s the land of nursery rhymes created by Mother Goose. Problem is, if Mother Goose isn’t around to keep the nursery rhymes alive, Rhymeland and its inhabitants will simply disappear. In this colorful, somewhat demented place, rock stars masquerade as Mother Goose c… |
|
|
Good Housekeeping: KIDS SING ALONG Rockin’ Reindeer Christmas [VHS] $9.98 … |
|
|
Grease (Rockin’ Rydell Edition) $6.37 John Travolta solidified his position as the most versatile and magnetic screen presence of the decade in this film version of the smash hit play Grease. Recording star Olivia Newton-John made her American film debut as Sandy Travolta’s naive love interest. The impressive supporting cast reads like a “who’s who” in this quintessential musical about the fabulous ’50s. Grease is not just a nostalgic… |
